10th Effectuation Conference: Effectual Impact: The Entrepreneurial Role in Connecting Society
November 17 - November 18

The 10th Effectuation Conference theme is “Effectual Impact: The Entrepreneurial Role in Connecting Society”.  Effectuation has inspired a generation of researchers and practitioners to see entrepreneurship through a different lens. By focusing on means at hand, letting go of preconceived plans, building through collaboration, and embracing uncertainty, aspiring entrepreneurs have earned a toolbox that catalyzed the design of more creative and durable businesses.

Each year, our community expands through the valuable exchanges that occur at our conference. These include the design of new research projects, the development of educational tools, and critical debates on the far-reaching impact of effectual thinking. This year, we will dedicate the 10th Effectuation Conference to “The Entrepreneurial Role in Connecting Society”.  We invite researchers, authors, educators, policy makers and other persons of interest to submit their work.  Come to the conference to engage in a discussion about how effectuation can be practiced in the real world!

During our two days together, we will explore:

• How can effectuation be practiced by entrepreneurs and managers?
• What other disciplines can benefit from effectuation theory? And how?
• What is the value of effectuation when uncertainty is low(er)?

Effectuation is at the vanguard of entrepreneurship research and practice as a scientifically validated method that arms aspiring entrepreneurs with a toolkit to design bold, creative, and unexpected solutions. In our post-pandemic world where global challenges threaten to upend our lives with unprecedented crises, teaching effectuation as means to forge better futures was never this urgent.

Co-branded with ECSB and scheduled in tandem with the RENT Conference, the 2025 Effectuation Conference will take place in Twente, City of Enschede, Netherlands.

Important Deadlines:

Paper submission:    May 15, 2025
Author notification:     July 31, 2025
Registration opens:    August 15, 2025
Registration closes:    September 30, 2025