European Council for Small Business and Entrepreneurship
Engaged entrepreneurship research in Europe

ECSB Webinars


ECSB hosts a webinar series in co-operation with ISBE. Participation is free for ECSB and ISBE members, but registration is required. Programme and registration links will be updated below.

5 February 2020 at 3:00 pm CET: "Experimental methods" by Prof. Basil Englis

This webinar focuses on the basics of experimental research design and the distinct advantages of experimental methods in making assertions about causality and in eliminating alternative explanations for research findings.  We will discuss the basics of

  • Experimental v. non-experimental design
  • Threats to internal and external validity
  • Causal inference
  • Factorial designs and interaction effects

SHORT BIO:

Dr. Basil G. Englis, Ph.D. is the Richard Edgerton Professor of Marketing and Chair of the Management, Marketing and Creative Technologies Department in the Campbell School of Business at Berry College.  He is also a Research Fellow at the University of Groningen Centre of Entrepreneurship.  Dr. Englis holds a Ph.D. in Experimental Psychology with minors in Social Psychology and Statistics from Dartmouth College.  His research focuses on consumer psychology, product and brand symbolism, sustainable consumption, mass media and consumer socialization, consumer lifestyles and values.  Dr. Englis’ more recent work examines the role of the “voice-of-the-consumer” and imagination in entrepreneurship, innovation and new product development.  His research and scholarly work have appeared in more than 85 publications, including numerous articles and book chapters.  His research has been supported by grants from the U.S. Department of Commerce, the Guggenheim Foundation, the National Science Foundation, the U.S. Department of Agriculture, the American Academy of Advertising, and the American Marketing Association.  Dr. Englis is Managing Partner of Mind/Share, Inc., a firm that specializes in custom online consumer research and consulting services in the areas of new product development, lifestyle marketing, brand management, and litigation support and expert witness services.  In that capacity, he has consulted with numerous organizations including American Airlines, Black & Decker, Caterpillar, Boies, Schiller & Flexner LLP, Booking.com, Callaway Golf, E.I. DuPont de Nemours, Foley & Lardner LLP, Gibson Dunn, PPG Industries, eBay, Hasbro, Herman Miller, Kilpatrick Townsend, Proctor & Gamble, Under Armour, Vanity Fair Corporation, Weightwatchers, and VISA.

31 March 2020 at 3:00 pm CEST: "Causal Mapping" with Professor Mauri Laukkanen, University of Eastern Finland

29 April 2020: "Publishing for Gender and Enterprise Scholars" with editors of journals

Examples (recordings) of previous webinars

Webinar Recordings

Webinar attendees receive the recording link after the webinar. ECSB members can also request webinar recordings by sending an email to info@ecsb.org.

Ted Fuller (Faculty Director of Research, University of Lincoln): Supervising Masters and PhD Theses
Watch the recording of this webinar

Jack Foley (CEO, FabEducation): Finance for Non-Business Students: A Simple Online Solution
Watch the recording of this webinar

Prof. Helle Neergaard: Doctoral Students – How to Successfully Complete Your Thesis
Watch the recording of this webinar

Prof. Robert Blackburn: How to Get Published in an Academic Journal
Watch the recording of this webinar